Since 2010, a general obligation has been created to protect personal data held by individuals.

These obligations specifically result in duties of the holders of personal data such as, among others:

1. Obtaining the consent of the owner (tacit, express or in writing, depending on the analysis of the case)
2. Preparation and notification of the Privacy Notice, in accordance with the guidelines;
3. Data transfer in accordance with current legislation (one of the most controversial points in this area)
4. Adoption of protection and security measures (physical, administrative and technical)
5. Determination of those responsible and in charge for each case of management or treatment
6. Appointment of a personal data manager or department.

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We understand Intellectual Property in a general context that includes Industrial Property and Intellectual Property (in its strict sense); in this sense we are involved in each of the rights that comprise them, that is: Trademarks, Patents, Technology, Industrial Designs, Utility Models, Plant Varieties, Industrial Secrets, Know How, Privileged and Confidential Information, Domain Names, Copyrights and Related Rights, Reservations of Rights and we include advice on the new subject of Personal Data.

We have divided the area of Intellectual Property into 4 parts:

1. Procedure. Our area includes: the constitution, maintenance and renewal of rights, in which we carry out a review from a legal point of view and not just a procedural one, so that each opinion, search and consultation includes a strategic and economically convenient position for our clients, not only in Mexico but internationally, through our network;

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In various audits, we have noted the lack of clauses regulating intellectual property issues. As in any human relationship, in labor relations works, inventions, new developments, and information can be created that generate competitive advantages for the employer. All of this can be subject to protection in terms of intellectual property.

Ideas themselves are not covered by this protection, however, these ideas may end up in a new brand, a new slogan, relevant information, a new product, or even an artistic or literary work.

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